HI, I'M YVONNE
I’m an entrepreneur, creative at heart, single mother of two and a glass-half-full kinda lady who loves a good challenge.
I'm also a Brand Experience and Content Strategist loving everything business-related. Especially the part where I can create an entire world around a brand and build a community around it with supportive and loyal people. Because in the end, that's what it's all about.
After nearly two decades of building brands across creative and commercial industries myself, I now help product, hospitality and lifestyle businesses build their own distinctive brand identities that set them apart.
Because with over 350 million business accounts on Instagram alone, it’s more needed than ever. Running on promotional content alone isn’t enough anymore and the audience has become more selective as well. They want to experience a brand, not just buy from it. They look for brands that speak their language and share their values.
That’s where brand experience comes in. I translate products and services into high-impact brand experiences. I help brands shape how they are experienced and expressed, so their audience can relate to them, connect with them and feel aligned with what they stand for.
Because brands are not remembered for what they sell.
They’re remembered for how they make people feel.
RANDOM FACTS YOU MIGHT WANNA KNOW
I’m smaller in person :) That’s often the first thing people say to me when they meet me IRL, so in case we’ll ever meet — here’s a heads-up!
I love French cheese, milk chocolate with almonds, and nachos (of course with lots of cheese and sour cream on top), but I recently found out I’m lactose intolerant.
I didn’t get my driver’s license until I was 38. When I finally started lessons, I thought I’d have a car within six months — but it ended up taking me two frickin’ years!
I love plants so much. I want my house and garden filled with flowers and greens but I just can’t seem to keep them alive.
LET'S STAY IN TOUCH
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