Is This It? What No One Tells You About ‘Making It’ in Business

I loved my business — but I made one crucial mistake that made me lose it all.

There’s something amazing about starting a new business. The idea of a fresh beginning. Finally taking that dream off the shelf and making it a reality. It’s a total buzz. You feel like floating. You feel the butterflies. Everything is possible — and that’s so damn exciting.

The Part Where It Gets Real

After a while though, the excitement fades. But that’s how it goes with most new things, right? Because once business gets serious, it’s all hands on deck. And whatever the reason you wanted to start your business — whether it was control, security, freedom or something else — that now has to wait. Because your business needs traction and cash flow. And it needs you to be on top of your game to make that happen.

Running a business is hardcore dedication. You have to be the boss, customer service, social media expert, wholesale manager, order wrapper — maybe even the production employee. You're switching hats by the hour. But this is what you wanted, right? To be your own boss. To be free. To decide on your own schedule. Maybe that’s not possible right now, because you’re in the growing phase. But it’ll come — once the business gets stable. At least, that’s what you keep telling yourself. Year after year. And of course, all beginnings are tough. But when does that phase actually end? You see, I’ve been stuck in that loop for 15 years — always thinking the moment would come. The moment it’d finally be my turn. The moment I could relax and enjoy being my own boss, doing whatever I want. The bigger the business grew, the more it expected me to be at my best.

Making It in Business

And that’s the moment where so many of us entrepreneurs get stuck. Everything and everyone around us constantly needs something. So now, you’re switching hats every single minute — and there’s no way you can step out without disappointing someone. Eventually, the whole reason you wanted to start this business becomes a long-term goal you feel like you have to earn. Because first, you have to deal with the needs of business  — before you can create space for your own.

It’s totally understandable — I mean, it feels so logical to prioritise your business, right? But you know, there’s a reason they tell you to put on your own oxygen mask first on the plane. And it’s because you’re needed to stay in control of the situation. If you’re not steady, everything else starts to wobble too.

The My Turn Method

That’s what happened to me. I wobbled for years, lost control, and eventually lost my business. I gave my oxygen mask to the business first — because I thought I could wait to take a breather. That’s what we all tell ourselves. But the reality is — we can’t wait. We have to be at our best for ourselves to stay on track. Our needs can’t be rewards you might get someday in the future. They’re the oxygen you need to build and run your business — right from day one. Otherwise, we’ll be running on empty before we even realize it.

Most business strategies are built around what the business needs or what the customer wants. But us — the entrepreneurs? We’re hardly ever part of the picture.And that just doesn’t make sense to me anymore.

So I flipped it.

I created the My Turn Method — a way of doing business where your needs come first. Not eventually. Not if there’s time. From the start. Every action, every decision gets checked: Does this actually work for me?

Because if your business is going to last — it has to work for you, not the otherway around.