YOU CAN BUILD A GREAT BUSINESS AND STILL BE SURPRISINGLY
EASY TO OVERLOOK
Your audience has more choice than ever. They pick the businesses that give them a reason to care.
OK, SO HERE’S THE THING…
It doesn’t matter what field you’re in, what your niche is, whether you’ve been an entrepreneur for ages or are just starting out.
For our business to work we need to reach our audience.
At the same time, that’s often one of our biggest hurdles. So why is that?
THE RELATIONSHIP BETWEEN BUSINESSES AND THEIR AUDIENCE HAS CHANGED
HI, I'M YVONNE
I started my first business in 2008, before platforms like Instagram and TikTok even existed. Back then, the reach of a small business was quite limited. Fast forward to today, and there are more ways than ever to reach our audience.
But here's the catch: our audience also has more ways than ever to find businesses. Which means more choice. So they’re much more selective about which businesses they pay attention to and eventually choose. And that’s the shift many businesses haven’t caught up with yet. They’re still communicating as if their audience is simply there to receive whatever they send out.
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That’s why I developed the Business Relevance Framework: a practical framework that helps businesses and organizations define their positioning, translate it into content their audience can connect with, and build a community people want to be part of.
HOW I CAN HELP
choose the level of support that works for you
SELF-GUIDED COURSE
Work through the Business Relevance Framework independently, at your own pace, and make the decisions for your business as you go.
BUSINESS AUDIT
Start with a one-off business audit where I show you what I see, what needs attention and where to focus first. Then work through the framework yourself.
BUSINESS GUIDANCE
Work through the Business Relevance Framework with me, with feedback and strategic input tailored to your business along the way.
LET'S KEEP IN TOUCH
Get practical insights on positioning, content and community building to help your business become more relevant to the people you want to reach.
